Transformative advertising and marketing for a 50 year old dermatology practice.

Northwest Dermatology

Northwest Dermatology is a Michigan-Based medical dermatology office with multiple locations across Metro-Detroit. They focus on skin care, and skin cancer treatments.

1,328% ROAS

890% ROI

INDUSTRY

Medical

SERVICES

Website Design, Website Development, Search Optimization (SEO), Advertising, Photography

"

Steven, Rachelle, and the rest of the crew at Dorsay have been great! We appreciate their hard work and creative ideas. They have helped us grow our business and I can’t recommend them highly enough.

-Ross Brothers, MD
Partner, Northwest Dermatology Group

Website Design & Development

Northwest Dermatology was looking for a fresh approach to their marketing, so we stepped in to help. We took over their advertising, optimized their search presence, and revamped their website. By focusing on local search and targeting specific patient needs, we were able to drive more revenue and bring in a steady flow of new patients. It was all about creating a strategy that worked for their unique needs and the community they serve.

Advertising

To support their growth ambitions, we designed a powerful advertising strategy for Northwest Dermatology using Google Ads and Facebook Ads, aimed at expanding their reach and building a strong patient base. By carefully managing their digital presence and crafting targeted ads, we directed the narrative to attract ideal patients while keeping the focus on high-quality service. The results speak volumes: achieving a remarkable 1300% return on ad spend, Northwest Dermatology now earns $13 for every dollar invested in advertising. This success has not only boosted their practice but also paved the way for them to open a second location, reflecting their expanded capacity and reputation in the community.

Photography

Search Engine Optimization

Search engines are a primary source of growth, through our localized SEO strategy, we’ve grown their organic keywords from several hundred (when we started) to several thousand (today). SEO is now responsible for 35% of new patients, and 40% of all website traffic.

Video Production

Actual patient testimonial – responsible for driving significant traffic and new patients via Facebook Ads.

Feature reel for Google and Display Video Advertisements – featuring important aspects.