Social Media Trends in 2024: What You Should Know
Social media is an important part of the digital landscape, and it’s constantly evolving. Keeping up with the current trends can be a challenge for small business owners who are already juggling a lot of tasks. To help you stay ahead of the curve, here’s what you need to know about social media trends in […]
3 Ways to Step Up Your Business Social Media Content
Social media is one of the most powerful tools in your marketing arsenal. According to Statista, online content revenue, including social media marketing, will exceed $300 billion soon. There are several ways you can step up your social media marketing game and ensure you take full advantage of the online market. 1. Give Your Viewers […]
6 Benefits of Facebook Business Manager
With more than 2.8 billion active users, Facebook is the biggest social media network worldwide. And using their tools is smart, there are many benefits of Facebook business manager. Therefore, we think it’s very unsurprising that every successful business has Facebook in its digital marketing toolbox. Businesses with business pages have the unique ability to drive […]
How to Marry Your SEO & Social Media
As a marketing company, we’ve seen it too many times; companies not linking their SEO strategies and social media marketing. But wait, does social media affect SEO? Well, we want you to know upfront that your social media efforts and SEO are soulmates. Yes, you heard that right. They belong together, interconnected. Together, you can […]
Instagram Brand Voice vs. Aesthetic: Which Matters Most?
Social media branding matters big time for your business––no matter the social platform you use! You want people to be able to recognize your brand across all platforms and have a moment of “wait, I know that brand!” Instagram is undeniably one of the most important social media platforms around! We’re positive that if your […]
Go Live on Instagram With These 4 Tips
Go Live on Instagram With These 4 Tips These days, it seems like every time you turn around, there’s a new social media platform with the option to livestream. And while it seems like only Gen-Z and younger generations are using that feature of the platform, there are numbers to back up the idea that livestreaming is […]
How to Optimize Your LinkedIn Profile to Generate Leads
LinkedIn hosts more than 660 million members globally and has quickly grown into the number one website for business. No matter who your customers are, they are almost certainly on the platform in one way or another. With the depth of filters and targeting parameters, you can use marketing campaigns to your advantage. If Instagram, […]
Twitter Engagement: Favorites vs. Retweets
Success on social media is often measured by engagement––the number of likes, favorites, shares, and retweets on pages, photos, and posts. Twitter is one of those social media platforms that’s clearly beneficial to SEO, but what exactly does this mean, and how significant are these numbers? Is it the retweets? Is it the favorites? Or […]
Instagram Reels: How to Get in Front of Your Audience
Much of today’s social media strategy revolves around creating short, easily-digestible video content. Think 15-second videos in either one-shot or multiple seamless shots and transitions seen on popular apps like Snapchat and TikTok. If you’ve been on Instagram lately, then you’ve probably noticed the tiny new clapperboard icon at the very bottom of your screen. […]
How to Create Meaningful Video Content for Social Media
It’s easy to see why video content marketing is increasing in popularity these days. For one thing, video content is in an easy-to-digest format that requires little to no textual information––making it easy on the eyes and brain. This is why it’s not surprising that one statistic shows the world reportedly watches one billion hours […]