How to Use Your SEO Strategy for Google Maps
Search engine giant, Google, has been a steady leader in the digital marketing realm for small and large businesses alike––the same goes for its web mapping service, Google Maps. If you think that Google Maps doesn’t apply to your marketing strategy, think again. According to the numbers, 80% of searches with “local intent” lead to […]
Google Core Web Vitals 2021
Optimizing to boost user experience is key to the long-term success of any site on the web. If you’re already familiar with Google Analytics, you know that measuring your website’s performance using metrics is a great way to learn where your site needs improvement. Core Web Vitals is a subset of Web Vitals that apply […]
Pay Attention to These Digital Marketing Trends in 2021
2020 was a rude awakening for those of us in the digital marketing sphere. For one, a global pandemic shook the world to its core (and now every cough means immediate exile). On the other hand, mass protests and social unrest have caused brands to pause and take a step back to reevaluate everything from […]
5 Ways to Improve Your Facebook Presence
There are five critical but straightforward things you can do to give your Facebook presence a jump start. Don’t overlook these very simple ways to improve your business page. #1. Improve Presentation You can start by making sure your Facebook page is clean and presentable. It’s a massive piece of your social media puzzle; think […]
Mobile Optimization is Essential Now, More Than Ever
It’s 2022, get with the program. With the huge spike in internet purchases, never before seen, it’s critical to your success that your website is now mobile optimized. This article was updated on February 24th, 2022. Originally authored in 2018. This is a question I don’t get enough, “why mobile matters.” Frequently, I’ll come across […]