6 Benefits of Facebook Business Manager
With more than 2.8 billion active users, Facebook is the biggest social media network worldwide. And using their tools is smart, there are many benefits of Facebook business manager. Therefore, we think it’s very unsurprising that every successful business has Facebook in its digital marketing toolbox. Businesses with business pages have the unique ability to drive […]
Why You Should Respond to Every Google Review
When you search for a place to visit on Google Maps, what’s the first thing you generally do? Well first, you probably check out the business’s hours of operation. But next? We’re willing to bet you click the five little yellow stars underneath the business’s name––revealing a drop-down of countless anonymous and identifiable reviewers. And […]
Go Live on Instagram With These 4 Tips
Go Live on Instagram With These 4 Tips These days, it seems like every time you turn around, there’s a new social media platform with the option to livestream. And while it seems like only Gen-Z and younger generations are using that feature of the platform, there are numbers to back up the idea that livestreaming is […]
How to Optimize Your LinkedIn Profile to Generate Leads
LinkedIn hosts more than 660 million members globally and has quickly grown into the number one website for business. No matter who your customers are, they are almost certainly on the platform in one way or another. With the depth of filters and targeting parameters, you can use marketing campaigns to your advantage. If Instagram, […]
Twitter Engagement: Favorites vs. Retweets
Success on social media is often measured by engagement––the number of likes, favorites, shares, and retweets on pages, photos, and posts. Twitter is one of those social media platforms that’s clearly beneficial to SEO, but what exactly does this mean, and how significant are these numbers? Is it the retweets? Is it the favorites? Or […]
Instagram Reels: How to Get in Front of Your Audience
Much of today’s social media strategy revolves around creating short, easily-digestible video content. Think 15-second videos in either one-shot or multiple seamless shots and transitions seen on popular apps like Snapchat and TikTok. If you’ve been on Instagram lately, then you’ve probably noticed the tiny new clapperboard icon at the very bottom of your screen. […]
How to Create Meaningful Video Content for Social Media
It’s easy to see why video content marketing is increasing in popularity these days. For one thing, video content is in an easy-to-digest format that requires little to no textual information––making it easy on the eyes and brain. This is why it’s not surprising that one statistic shows the world reportedly watches one billion hours […]
Build Your Audience with These Instagram Story Tips
If you’re not using Instagram’s story feature to promote your business, you may be missing out on huge opportunities. Not only are Instagram Stories fun and entertaining, but they’re also one of the best ways to grow your audience, build brand awareness, and turn viewers into customers. Though 2020 is almost over, rest assured, the […]