Updated: 11/11/24
Did you know that mobile Internet usage has surpassed desktop usage? As of November 2024, 61% of Internet users used their mobile devices to connect. That compares to 36% who use their desktop, according to Statcounter. The reason why this should matter to you is that it should help you determine where to put extra emphasis in terms of your marketing efforts. In this blog post, we will make the case for why mobile marketing should be a top priority for your marketing strategy.
1. Multiple Channels Can Be Used to Reach People
Mobile marketing is not just about calling someone’s phone or even just text messaging them. Those are both examples of ways that companies can reach their customers, but those are not the only tactics that they can use to get the word out. Instead, companies may also look to reach people via QR codes, advertisements on mobile games, and a variety of other ways as well. Mobile marketing is multi-faceted, and it is useful to explore the ways that you can potentially reach more and more customers via mobile marketing. Beyond traditional phone calls and SMS, today’s mobile marketing encompasses a variety of platforms:
QR Codes and Mobile-Responsive Sites: Provide easy access to exclusive deals or deeper brand experiences through QR codes and fast, mobile-responsive landing pages.
Mobile-Optimized Social Media: Reach audiences through mobile-friendly ads on platforms like Instagram, Facebook, and TikTok. Tip: When you make videos, orient the camera in the way you will display the video, TikTok, Facebook and Instagram Reels should be upright, YouTube should be horizontal, unless its a short.
Download Our Video Testimonial Guide – Great to use if you want to collect testimonials from clients, or just get a good fast video guide.
In-App Advertising: Engage customers where they’re already active, within popular apps they love.
Mobile Search Optimization: Optimize for mobile search to ensure your brand is visible to users browsing on the go.
2. Mobile is Growing Rapidly
There is growing demand to do virtually everything via a mobile device. Is it any wonder then that people are looking at using mobile marketing as a way to reach more customers? This is exactly what you ought to look at in mobile marketing. It has a ton to offer in terms of growth. It can become one of the primary ways that you reach out to new customers if you decide that this is something you’ll focus on. Investing in mobile marketing now means positioning your brand at the forefront of this evolution, giving you a strategic edge as the industry grows. Consider these advantages:
Greater Accessibility: With mobile devices becoming more affordable globally, brands have a unique opportunity to expand reach to previously untapped markets, making mobile marketing a cost-effective way to grow brand awareness and loyalty.
Future-Proof Your Brand: With the trend of mobile usage only increasing, prioritizing mobile ensures that you’re ahead of the curve rather than struggling to catch up.
Higher ROI: Mobile ad spend has shown to yield higher returns for many industries, as users are more likely to engage with mobile-friendly ads.
Tip: Measure conversions accurately, and you can capture your real ROI. We measure real numbers and our ROI’s are always above our benchmarks, often by double or triple – we focus heavily on measurements and our value to the customer to improve results.
3. You Can Create a Personalized Experience
Many people have expressed that contact through their mobile device has been more of a personal experience than other forms of marketing. Indeed, it seems reasonable that people would want to get an appeal on their phone instead of via another means. If you have the capacity to do it, then you should reach people in this way so they will feel that you really care about keeping their business and about offering them new products as much as possible.
More and more people are finally getting mobile devices into their hands, and it’s having a noticeable impact on the way that people communicate and interact with one another. You don’t want to miss the chance to speak to a brand-new audience. Through tailored, mobile-optimized content, you can foster trust and loyalty with your audience. Here’s how:
- Personalized Messaging: Create individualized experiences through SMS, app notifications, and social media targeting that speak directly to the user’s preferences, location, or past behavior.
- Instantaneous Engagement: Mobile marketing allows for real-time interaction, whether through limited-time offers, flash sales, or reminders, which can inspire immediate action.
- Location-Based Marketing: Use geo-targeting to offer customers location-specific deals, events, or services, providing a valuable, relevant experience that builds customer loyalty.
Maximize Your Mobile Marketing Potential
By prioritizing mobile, your brand can increase engagement, expand reach, and build lasting customer relationships. Don’t let this opportunity pass—make mobile marketing a cornerstone of your growth strategy. Let’s explore how we can craft a mobile-first approach tailored to your brand’s unique needs and goals!
